Tuesday, November 29, 2011

Linear Gallery Logo

For this exercise, I wanted to explore a logo design that more or less articulated the architectural quality of this gallery, as well as explore how the word "linear" could be expressed graphically.  When working through my iterations of text, I generally stuck with a very orthagonal and "box-like" font, and then drastically stretched the font to emphasize the sense of linearity.  This approach proved more difficult to exicute for the my graphic iterations due to the fact that the only thing that came to mind was a literal line.  Therefore I insted explored both how this graphic could be distinguishable as for the Linear Gallery, as well as expressing the architectural aspect of the gallery.

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